Pascal Armoudom
Senior Partner – Paris
« I joined Advancy in June 2021 to help Consumer players implementing more effective operating models and generating profitable growth globally.
The changes in consumer behavior – related to major economic, societal, and technological trends – has always aroused my curiosity and grown my dedication.
I got the chance to build in-depth expertise in a dozen categories and sectors: beauty and personal care, baby nutrition, bottled water, confectionery, pet nutrition, coffee, ice cream, alcoholic beverages, travel, hospitality, watches, and jewelry.
Besides, I have lived and worked in Europe, China and the Middle East – which helped to acquire a global view of the business issues.
Working with the teams of an entrepreneurial firm like Advancy and addressing the new challenges of my clients can only make my passion further grow !»
Experience and Education
Graduate from EM Lyon in 1993 and from ESSEC (MBA) in 2000, Pascal begins in the consumer goods industry at Procter & Gamble, and then has spent 18 years in Strategy consulting building his career with the mindset of an entrepreneur, guided by essential values: integrity, authenticity and inclusion.
From 2019 to 2021, Pascal led the strategy for Amaala, an ultra-luxury tourism destination on the Red Sea coast, with a Middle Eastern Sovereign Fund as shareholder.
This very rich experience in a rapidly transforming region, added to three years (2011-2014) in consulting in Shanghai with a focus on Asia, helped me acquiring a global view of business.
- Advancy since 2021
- Consultant at AT Kearney
- Graduate of Essec in 2000