Retail & E-Commerce


Traditional retail business models are being put to the test by downward pressure on prices, accelerating promotional activity, and increases in operating costs. The rapid emergence and development of new channels and operating models is changing consumption patterns and consumer behaviour more than ever before.

Winning retailers are the ones capable of differentiating their concept and bringing agility and relevance to their sales strategy:

  • Rethinking range and category definitions
  • Ensuring operational excellence: range structure, pricing policy, supply chain, etc.
  • Innovating the customer experience through proactive sales and cross channel strategies

E-commerce is continuing to expand at an astounding double-digit rate. Once considered a “sideline” or even a competitive sales channel, online is now a key pillar of any retailer’s strategy:

  • Product range strategy: size, renewal, role of online / offline range
  • Price strategy: customer consistency, price image, margin protection
  • Customer experience: relevant touchpoints, consistent messaging, seamless journey
  • Website efficiency: traffic generation, TTR, customer experience, average basket
  • Growth strategy/vision: leveraging owned data to create real value through analytics
  • Operational model: evolution of supply chains and the impact of evolving logistic systems on stores

Advancy advises retailers around the world in strategic projects:

  • Overhaul of business models and strategy
  • Definition and roll-out of new concepts
  • Excellence in category management (pricing, ranging, sales drive, merchandising)
  • Operational excellence (stores, supply chain, organisation)
  • International expansion