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Retail & E-Commerce


Downward pressure on prices, acceleration of sales promotions to secure traffic, and increases in operating costs are placing traditional retailer business models to the test. The rapid development of “e/m/f-commerce” (electronic/mobile/facebook) has changed consumption patterns and consumer behaviour more than ever before.

Winning retailers are the ones capable of differentiating their concept and bringing agility and relevance to their sales strategy:

  • Rethinking the definition of ranges and categories
  • Ensuring operational excellence: range structure, pricing policy, supply chain, etc.
  • Innovating in interactions with customers through proactive sales and cross channel strategies

E-commerce is continuing to expand at an astounding double-digit rate. Once considered a “sideline” or even a competitive sales channel, online is now a key pillar of any retailer’s strategy:

  • Product range strategy: size, renewal, role of on-line / off-line range
  • Price strategy: customer consistency, price image, margin protection
  • Efficiency of website: traffic generation, TTR, average basket
  • Client process: On-line / off-line resonance to better serve the customer
  • Client vision: creating real value through data repository
  • Operational model: evolution of logistics systems and supply chain impact on the stores, evolution of source organisation and skills

Advancy advises retailers around the world in strategic projects:

  • Overhaul of business models and strategy
  • Definition and roll-out of new concepts
  • Excellence in category management (prices, ranges, sales drive, merchandising)
  • Operational excellence (stores, supply chain, organisation)
  • International expansion