Home » Expertise » Luxury


Though undermined by the crisis, the luxury goods sector has nevertheless been sustained by a number of growth reservoirs: new emerging markets such as Brazil, growth in China (albeit recently subdued), recovery in Japan.

At the same time, brands are faced with new challenges:

  • Satisfying new client profiles: clients that are more connected, more fickle, and use a variety of sales channels (e/m/f-commerce)
  • Developing distribution with the right economic equation (location, format, categories, prices) to provide end-to-end management of the customer experience and capture maximum value
  • Meeting growing demand while maintaining control over product quality: securing raw materials (e.g. precious stones, pelts) and exclusive expertise versus the competition
  • Managing the supply chain to provide optimal customer service given the shift in demand towards emerging countries, and maximising the contribution of production capacities

Advancy advises major luxury goods companies on these strategic projects:

  • Development of an exceptional customer experience around the world
  • Management of expansion, country priorities, formats (self-operated stores, franchises, etc.)
  • Route-to-markets in emerging countries
  • Securing supplies and key areas of expertise, including via vertical integration
  • Enhancement of operational performance in the Supply Chain