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Consumer Goods

Fast Moving Consumer Goods companies are constantly challenged.

After years of focusing on costs, the development of new forms of interaction with the consumer and acceleration of emerging countries offer new pockets of growth:

  • Expansion of product lines in high-growth countries
  • “Route to market” in emerging countries
  • Use of new channels to accelerate growth and enhance affinity with the brands

Despite fierce price competition – driven by the development of wider private label ranges by retailers and increased focus on low prices – there is still the requirement to keep the same level of operations and attention to cost structure:

  • Stay focused on core business
  • Restructure production capabilities
  • Secure the effectiveness and management of the Supply Chain

To comfort their leadership, major FMCG companies must:

  • Develop strategies for entry into high-growth countries
  • Explore opportunities for new products, optimise the brand portfolio
  • Redesign process innovations
  • Optimise marketing effectiveness, commercial animation, digital
  • Demonstrate operational excellence (sales force, supply chain, industry)