Driving strategy to results

Advancy & Rugby: An Elite Partnership Driven by Team Spirit

On Wednesday, May 20, 2026, the legendary Stade Jean-Bouin pulsed with the energy of excellence and cohesion. Advancy hosted a spectacular event, bringing together over 400 guests, including 300 student-athletes from eight of the most prestigious Parisian business and engineering schools. This milestone gathering officially sealed our long-term partnership with their rugby clubs, celebrating a shared ambition and a deep commitment to tomorrow’s leaders.

Behind the Scenes of the “XV de France”: When Rugby Illuminates Strategy Consulting

For a leading strategy consulting firm, partnering with the world of rugby is a natural fit, as the DNA of both worlds is deeply interconnected. During the event’s first “half,” the evening took on a masterclass dimension with a keynote speech from Marc Lièvremont, the legendary former coach of the French National Rugby Team.

By taking the audience behind the scenes and right into the locker rooms of a World Cup campaign, he delivered an inspiring masterclass on leadership, resilience, and collective drive:

  • The Impact of Detail and Precision: On the field, just like in a high-stakes corporate mission, high performance is never a single stroke of genius. It is the accumulation of hundreds of mastered details.

  • The Mechanics of Trust: This surgical precision is what builds trust among team members. In turn, trust is precisely what drives real, lasting impact for our clients.

  • Refusing the “Solo Hero” Status: A successful project is never about individual heroes. To move forward and win, the team must advance as one solid unit. In both worlds, we never win by accident, and we never win alone.

“Rugby is a sport of precision where you cannot cheat with the collective. If one player shines but the others aren’t connected, the team doesn’t move forward.” — Marc Lièvremont

A Shared Ambition with the Elite of French Graduate Schools

Advancy’s leadership team emphasized that this partnership beautifully mirrors the core values of Corporate Social Responsibility (CSR) and employee engagement that drive the firm. The goal is clear: nurturing talent, unlocking team performance, and pushing boundaries together.

Advancy is proud to actively support the collective energy of these prestigious clubs:

  • HEC Paris (FHR)

  • CentraleSupélec (CRC)

  • ESSEC Business School (Essec Rugby Team)

  • Sorbonne Université (Stade Paris 6)

  • École nationale des ponts et chaussées (PRC)

  • Mines Paris – PSL / ENS / ESPCI / Chimie ParisTech (PORC)

  • École polytechnique (XV de l’X)

  • Lycée Sainte-Geneviève (Ginette)

Joining the Advancy Team: A Truly Global Playground

The second half of the evening shifted to a high-energy networking session in the stadium’s gallery space, featuring a memorable Haka initiation and passionate exchanges.

Over 80 Advancy consultants and leadership members were on hand to guide these future graduates and share insights into their daily work. Driven by a strong entrepreneurial spirit since its creation in Paris in 1999, the firm has successfully projected its collective drive on a global scale.

With an established presence in Boston, Frankfurt, London, New York, Paris, São Paulo, Shanghai, Singapore, and Sydney, we offer an incredibly vast playground for top talent.

To support this rapid international growth, Advancy is accelerating its recruitment, aiming to hire more than 100 new talents to join our current team of 280 consultants. A massive thank you to our internal HR and communication teams, whose dedication made this exceptional evening possible.

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Highlights of the evening in pictures