As the hashtag#retail sector faces unprecedented disruption, some players are choosing hashtag#transformation over retreat.

In a joint op-ed in LSA, Joannes SOËNEN, CEO of Jules and Laurence-Anne Parent, Senior Partner at hashtag#Advancy share their conviction: hashtag#AI should not be implemented for its own sake, but as a core lever for agility, efficiency, and competitiveness.

At hashtag#Advancy, we believe AI must be fully integrated into transformation strategies, not treated as a side experiment. From demand forecasting and inventory optimization to customer personalization and the rise of autonomous agents, AI opens up powerful new possibilities for value creation in retail.

👏 Thank you to Jules for this thoughtful exchange and to LSA for the opportunity to contribute to this important conversation.

👉 Read the article (subscriber access): https://lnkd.in/eg8sZF9W