Sales & Marketing

Advancy has strong expertise in commercial strategy and efficiency. This includes experience in:

  • Pricing strategy: product segmentation by client, positioning versus competitors by type of distribution, pricing policy, processes and support tools
  • Brand strategies: strategic diagnostics, action plan, business plan
  • Marketing insights: market potential, competitive benchmarking, consumer insights
  • Product mix optimisation : product portfolio reviews, channel strategy and route to market
  • Marketing organisation: mission, profile, goals, performance tracking (KPIs)

The commercial strategy must be consistent with the marketing strategy: definition of the distribution pattern, commercial organisation and management of key accounts, management of the field sales force.