Hospitality

Major hospitality groups around the world boast strong growth potential, despite the challenging environment that plagued the sector in 2009 and 2010. In Europe, more and more independent players are being replaced, providing a secure, profitable reservoir of growth. In fast-developing countries like China, Brazil and India, hospitality chains are just beginning to grow and still hold massive potential. Launching 30,000 to 50,000 new beds per year, expansion remains a strategic pillar for all major hospitality groups.

Against this backdrop, hospitality groups must simultaneously juggle five different businesses:

• Marketing: properly positioning their customer-oriented offer while maintaining worldwide recognition
• Sales and Distribution: solid management of online and offline sales channels (both self-operated and distributed) as well as pricing
• Operations: solid management of operations and costs
• Human Resources: establishment of a consistent and motivated sales force
• Financing: implementing the right business model capable of maximizing growth with the proper use of market capital (between disposals and evolved franchise systems)

Advancy advises hospitality groups on strategic projects such as:

• Consolidation, acquisitions, etc
• Development of the network to reach critical mass
•  Development of strong new marketing concepts
• Improvement of occupancy and profitability rates through sales efficiency, establishment of revenue management, set-up of international distribution agreements
•  Structural efficiency and cost optimization