Sales & Marketing

Advancy has built up recognized expertise in the major levers of sales efficiency:

• Pricing policy: product segmentation by client, positioning versus competitors by type of distribution, processes and support tools
• Brand strategies: strategic diagnostics, action plan, business plan
• Marketing know-how: market potential, peer benchmarking, consumer studies
• Mix optimization: definition of product pricing policy and assortment, distribution strategy, communications
• Marketing organization: mission, profile, goals, performance tracking (KPIs)

Sales strategy must be consistent with marketing strategy: definition of the distribution network, sales structure and management of key accounts, follow-up of the sales force in the field.