FMCG

After years of cost-controlling efforts, new areas of opportunity have been opened up by the development of new forms of interaction with consumers and accelerated growth in emerging countries, offering new growth drivers:

• Expanded product ranges in high-growth countries
• Route-to-market in emerging countries
• Use of new sales channels to step up growth and enhance brand affinity

All while maintaining the same level of operational excellence and attention to cost structure:

• Staying focused on the core business
• Restructuring production capacities
• Securing supply chain efficiency and management

Advancy advises major FMCG companies on these strategic projects:

• Entry strategy targeting high-growth countries
• Review of the company's brand portfolio, consideration of new product opportunities
• Overhaul of innovation processes
• Optimization of marketing efficiency, sales drive, digital outlets
• Operational efficiency (sales force, supply chain, industry)