E-commerce

E-commerce is continuing to expand at an astounding pace, posting average growth of 30% per year, buoyed by the advent of m-commerce and f-commerce. In France, E/M/F-commerce totaled €30 billion in 2010.

Once considered a "sideline" or even competitive sales channel, online selling has become a must in any cross-channel strategy.

Accordingly, Advancy helps retailers rethink the pillars of their strategy across the board:

• Marketing strategy: breadth, renewal, role of online/offline selling
• Price strategy: customer consistency, price image, brand protection
• Website efficiency: generation of traffic, real-time processing, average basket
• Customer navigation: online/offline resonance to better serve the customer
• Customer overview: creation of real value for databases
• Operating model: transformation of logistics and supply chains, impact on stores, transformation of head office and skills structures