Redefining the European strategy for the 4 brands of a leading European tourism group

• Vague differentiation between the positioning of each brand in the portfolio (concept, financial business model, growth potential, business plan)
• The group needed to provide the financial market with an ambitious yet credible and sustainable growth plan

• Brand diagnostics: customer profile, network, geographic distribution, retail, etc.
• Redefining the brand portfolio as well as each brand's scope, target customers and promise; defining their investment plan and new European retailing format
• Setting new profitability targets and defining the 5-year strategic plan

• Earnings poised to quadruple within 5 years, with bank covenants respected in the meantime

Note: Some data have been changed for confidentiality reasons