Defining a hospitality group's international distribution strategy

• Non-optimal distribution: weak positioning in main distribution channels (agencies, call centers, online, etc.)

• Establishing detailed diagnostics of our client's distribution network
• Anticipating market developments in the distribution of hotel stays
• Defining the 5-year distribution strategy: main sources of leverage and distribution channels targeted for priority development
• Advising our client in the implementation of this strategy: formal documentation of the detailed business plan, deployment planning, mobilization of teams (350 employees)

• Over €150 million in additional revenue generated by the new distribution strategy

Note: Some data have been changed for confidentiality reasons