Breakthrough improvement of the results of a leading restaurant chain in its market through the definition of a new pricing strategy

• Occupancy rate less than optimal in certain restaurants, mixed performances across the network
• Average receipts down due to reduced VAT

• Determining the price/volume elasticity of the restaurant chain's offer, taking into account average receipts
• Segmenting the network of restaurants according to price elasticity
• Defining a new pricing policy for each segment of restaurants and by type of product (appetizer/main course/dessert, etc.)

• Roll-out of a new menu applying Advancy's pricing recommendations two months after the fact, good price image maintained
• Increase in the number of place settings: +3% in a declining market

Note: Some data have been changed for confidentiality reasons