The process dividing the retail market into two segments is in general accelerating, with mass market on one side and the up-market segment on the other. In particular, faced with the upsurge in hard discounters, manufacturers and retailers are now obliged to act. Some FMCGs have decided to take action by conducting a price war in an effort to conserve their market share or preempt possible new low-cost rivals. Other players attempt to climb above the problem by claiming more selectivity for a target clientele which values quality and a different sort of product.

At Advancy we apply innovative methods to help our mass retail and FMCG clients rethink their strategies and modify their business models. In particular, practice interventions include missions to:

Develop growth strategies: concept revitalization, traffic plan reboosting, brand development, development plan in emerging countries, development model (purchase, own, franchise, corners) ...
Concepts revamping accompaniment / category management: refocusing sets, pricing policy optimizing, effective promotional / commercial animation, ...
Network performance optimization: network rationalization and store sales force costs optimization, boosting the sales force (service, reception, arguments), ...
Support functions excellence : maximizing tables effectiveness, purchase costs renegotiation breakthrough, rate of commitment reduction due to low visibility, re-schemas Supply Chain,
...

Today, the cumulated experience gained by Advancy consultants in retail-related problems exceeds a full 300 missions.