he last ten years have been marked by the explosion and fragmentation of the leisure activities on offer to consumers. Consumers have become extremely rational in this new context: we are collectively fickle, demanding, difficult and unpredictable, and ever more different.

The key to profitability is three-fold for the great variety of players in this global sector

Capacity to understand consumer behavior and aspirations
Capacity to rapidly develop an extremely competitive business model with fast returns on investments consistent with changes in fashion / trends
Marketing and sales capacity to push these products on the market through deals that stand apart from rivals and thereby gain the greatest leverage.

At Advancy we are able to apply our experience and specific methods to make a difference with our clients in these various key elements. For example:
Consumer targets and behavior, new concepts in restaurants, hotels
Business model, key process, investment portfolios, asset management, customer service, human resource management
Brand portfolio management, marketing strategy, distribution, sales force

In the 10 years of its existence Advancy has conducted more than 300 missions in these fields of business and we are delighted to share with you a few key points.